What We Do | Haynes - Investor page

The world-famous Haynes Manual

An iconic product with a timeless quality

What We Do - Haynes Manuals

Vehicles may have changed beyond recognition since the first manual was created in the mid-1960s, but the same painstakingly detailed approach to producing accurate and trustworthy repair advice has not. Each car, truck and motorcycle is stripped down and rebuilt, capturing every important step-by-step task along the way. DIY friendly techniques and tools have enabled millions of people to safely and successfully maintain and repair their vehicle.

A common question of today’s cars and trucks is whether they have become too complex for home mechanics. In actual fact, most tasks are easier than they have ever been, with only advanced electronic systems being “out of reach”.

Find out more at haynes.com

Technical data at our heart

Professionalising car repairs and creating customer loyalty

What We Do - Our Technical Data

HaynesPro’s full set of automotive technical data, which includes vehicle identification, maintenance data, repair times, repair manuals, electronics diagnostics (VESA), service bulletins and known fixes, is fully integrated inside the WM/TROST REPDOC catalogue. The integration of technical data inside the REPDOC catalogue, allows the workshops, to accurately identify, maintain, diagnose and repair, all popular vehicle brands available in the European market. By providing data integrated in an on-line catalogue, workshops can easily create a maintenance or repair quote for a specific vehicle and simply order the parts needed with a simple mouse-click.

Optimizing the quotation and parts ordering process with integrated data not only facilitates the sale of parts but also helps to reduce costs of faulty ordered parts, resulting in significant cost saving for the parts distributor through reduction of shipments costs and revalidation and restocking costs. Providing the workshop a “one-stop-shop” solution where the technical data is fully integrated, allows WM/TROST to create significant added value for the workshop, resulting in increased customer loyalty and higher recurring revenues.

Practical Lifestyle Manuals

Covering every area of life whatever your interest

What We Do - Practical Lifestyle

With 300 manuals in print and over 50 new titles commissioned each year, the successful extension of the Haynes brand and manual format continues to expand.

Working with expert authors and licence partners, including Disney, the Royal Navy, and the RAF, the classic manual has branched out into mass market titles publishing across the globe. Along with these manuals, we also publish the hugely successful Haynes Explains series, the smaller format Concise Manuals and the new Pocket Manuals aimed at the children’s market.

All of our titles are promoted at the London and Frankfurt bookfairs, resulting in foreign rights sales in countries including Germany, France, China and Japan.

In 2018 Haynes also acquired the famous Bluffer’s series and have relaunched these in print and ebook formats (soon to be followed with audio books for certain titles). An exciting and diverse publishing list is in progress for 2020, including the first of three official Formula E titles.

Brainbee and HaynesPro

How partnership and data integration mold into an innovative tool

What We Do - Brainbee

Brainbee use HaynesPro’s technical data and familiar WorkshopData Touch interface on their Connex scantool to create a product which is comprehensive, fast and easy-to-use For many years Brainbee and HaynesPro have worked together to deliver innovative diagnostic solutions to the automotive aftermarket. Mahle/Brainbee have not only integrated the HaynesPro data but also linked vehicle identification and fault-codes with Brainbee, allowing for a quick and accurate diagnosis of vehicles.

Data exchange is used for easy vehicle selection after which users can choose to access HaynesPro’s technical data via a portal-to-portal solution or choose to access data on Brainbee’s own database. This creates a comprehensive tool which is versatile and easy to use, resulting in improved customer loyalty and higher revenue.

The online manual - a feature-loaded digital edition

Available immediately and on any device

What We Do - Online Manual

As preferences move towards consuming content and data in digital forms, the online manual fulfills a rapidly growing demand for paperless and immediate access to repair information. Today, more than 650 manuals are available online.

Featuring extensive step-by-step video content, interactive fault-finding guides, and in colour throughout, the online manual offers functionality that is not possible to deliver in printed form. It can be used as easily on a mobile phone as a desktop computer, and for those who wish, entire jobs can be printed.

The online manual is available for sale not only on haynes.com but any website or app with a simple integration. Ebay Motors and Halfords are two examples of automotive parts retailers who have recognised the importance of offering high quality online repair advice for their customers.

Find out more at haynes.com

OATS - streamlining lubricant data in 80+ countries

Providing vehicle and machine lubricant data to manufacturers

What We Do - Oats

OATS supplies Morris Lubricants with vehicle and machine lubricant data from which Morris is able to streamline their product offering in international markets. Generally speaking, all vehicles and machines need lubrication, even electric vehicles, for example, need oil for the brake hydraulics. Vehicles are being used in different operating conditions all over the world. A dump truck operating in Alaska’s cold harsh temperatures will need different oil from the same dump truck operating in Saudi Arabia’s scorching desert.

Gathering and keeping all this data up-to-date can be a challenge for lubricant manufacturers which is why they need a company like OATS, whose database of over 100,000 pieces of equipment relates to over 800,000 compartments. Lubricant manufacturers use OATS’s services for matching equipment lubricant specifications, region-based product offering and market & product analysis. OATS also helps Morris Lubricants’ customers answer the question: “What oil do I need for my car?” via an online search tool and vehicle registration mark (VRM).

Powering technical data in parts catalogues

HaynesPro is the engine behind Topmotive’s European parts catalogue

What we do - Topmotive

Topmotive Group develops software solutions and offers services for wholesalers as well as manufacturers of vehicle parts, in the automotive aftermarket. HaynesPro has been a partner of Topmotive for over 20 years. The Topmotive Group is the leading supplier of parts catalogues to the European parts-distributors. The combined Topmotive and HaynesPro solutions, allows parts-distributors to offer a one-stop-shop environment to their workshops. We’ve worked closely together with the Topmotive team to provide all of our technical data via data exchange services, integrated in their next generation parts catalogue in Europe. The full integration of technical data allows Topmotive to link elements such as vehicles and parts, allowing for easier identification and ordering of parts.

Haynes Manuals AllAccess

Libraries, colleges and small workshops

What We Do - HMAA

For organisations that require the use of every available online manual for cars, trucks, and motorcycles, AllAccess offers a cost-effective and convenient way to consume the entire back catalogue. What’s more, newly released titles are available from the first day they are on sale.

Libraries, colleges, parts retailers and small workshops are just some of the organisations taking advantage of one of Haynes’ newest products.

The library market has an increasing focus upon offering high-value digital services which means AllAccess is perfect for their changing needs. Colleges offering automotive technician courses are finding that online manuals offer a valuable companion to theory-based classroom materials. Small workshops are now continuing to use the manuals they have used for years in paper form, often as a companion to professional-based products like HaynesPro.

Find out more at haynesmanualsallaccess.com

Moving MOT Data into the 21st Century

From wall posters to bespoke data interfaces

What We Do - MOT

Historically, Halfords Autocentres had supplied their UK workshops with two content-rich ‘MOT’ posters per site, providing essential advisory information to their technicians relevant to the MOT test. The ongoing issues Halfords Autocentres had to contend with was the increasing cost or print & delivery of the posters, and the limited ability to provide new content with posters only being updated on an annual basis.

HaynesPro in the UK consulted with the Halfords Autocentres team to understand the constraints of delivering data via posters. From 2019 onwards MOT posters were removed from the Autocentre network and replaced with a bespoke user interface developed by our HaynesPro team in the UK, giving Technicians the ability to access MOT data in a real-time environment.

Providing this service via an online solution, resulted in cost savings by removing print and delivery costs, and giving the Technician direct access to live MOT data that is kept up to date 24 hours per day.

Bike Repair Guide

The best selling book, is now also a Smartphone app

What We Do - Bike App

The Haynes Bike Book has sold over 1 million copies, and the app is a brand extension that builds upon what is in the book and adds even more depth. The Bike Repair Guide is available on Apple and Android devices, produced in partnership with BikeRadar. It is a comprehensive bike repair and maintenance manual for riders who are passionate about their bike’s well being. Dozens of videos, more than 50 step-by-step guides, emergency roadside fixes, and pro tips are all included.

The app is updated every month with new content, ensuring it remains completely up-to-date.

Improving ROI on marketing campaigns

Helping a fast-fit garage chain provide targeted communications

What We Do - ROI Marketing

Fast-fit garages utilise various delivery mechanisms to engage with existing customers through targeted marketing. One of the largest obstacles is ensuring data is up to date and accurate. Sending an ‘MOT’ reminder to a customer who no longer owns the vehicle is one example of where targeted marketing can have a negative effect.

One UK-wide fast-fit chain is utilising the vehicle knowledge and expertise of the HaynesPro UK team to ensure targeted marketing campaigns are accurate. Before they embark on a campaign a vehicle file is shared with the HaynesPro UK team. The file is edited with key data appended that confirms if a vehicle has been sold, exported or scrapped. The fast-fit chain is now sending less marketing material, which decreases unnecessary cost, and with more focused marketing material, ensures a higher return on marketing spend.