Fast-fit garages utilise various delivery mechanisms to engage with existing customers through targeted marketing. One of the largest obstacles is ensuring data is up to date and accurate. Sending an ‘MOT’ reminder to a customer who no longer owns the vehicle is one example of where targeted marketing can have a negative effect.
One UK-wide fast-fit chain is utilising the vehicle knowledge and expertise of the HaynesPro UK team to ensure targeted marketing campaigns are accurate. Before they embark on a campaign a vehicle file is shared with the HaynesPro UK team. The file is edited with key data appended that confirms if a vehicle has been sold, exported or scrapped. The fast-fit chain is now sending less marketing material, which decreases unnecessary cost, and with more focused marketing material, ensures a higher return on marketing spend.