OATS supplies Morris Lubricants with vehicle and machine lubricant data from which Morris is able to streamline their product offering in international markets. Generally speaking, all vehicles and machines need lubrication, even electric vehicles, for example, need oil for the brake hydraulics. Vehicles are being used in different operating conditions all over the world. A dump truck operating in Alaska’s cold harsh temperatures will need different oil from the same dump truck operating in Saudi Arabia’s scorching desert.
Gathering and keeping all this data up-to-date can be a challenge for lubricant manufacturers which is why they need a company like OATS, whose database of over 100,000 pieces of equipment relates to over 800,000 compartments. Lubricant manufacturers use OATS’s services for matching equipment lubricant specifications, region-based product offering and market & product analysis. OATS also helps Morris Lubricants’ customers answer the question: “What oil do I need for my car?” via an online search tool and vehicle registration mark (VRM).